April 28, 2022
Five times Dakar champion, he will continue to be linked to the future of KTM, although now from the offices.
Marc Coma has been appointed as the new general director of KTM Spain, a position that he started on January 1st and that represents a new evolution in Marc Coma’s relationship with KTM, an Austrian brand that could grow a lot if the purchase of KTM is confirmed. Ducati. After resigning from the sports management of the Dakar, Coma will try to improve the brand’s sales figures and continue its growth in a market that he himself considers “relevant”. In addition, KTM exc led headlight accessories aftermarket is growing every day in Spain.
Marc Coma, after the announcement, has been very proud and motivated: “I am very happy to be able to continue linked to KTM. I am excited to be able to lead a project as ambitious as the one ahead of me, in a relevant market and with my usual brand, the one that has seen me grow.” The Catalan pilot commented.
After his time in the offices when he assumed the sports management of the Dakar, the champion of six Cross Country Rally World Championships tried his luck in the offices and it seems that he liked it. In addition, he has shown a high level of motivation, being able to work with a brand that knows him well and that is also in the process of expanding. “I feel the need to contribute all my knowledge of the world of motorsport so that this well-established brand can continue to grow alongside other great professionals that I consider to be benchmarks.”
Marc Coma retired from professional sport on July 2, 2015 but with a very clear idea: to continue to be closely linked to the world of motoring and two wheels. Today Coma can fulfill one of his professional dreams: to make a career in the brand of his life, in the brand that saw him grow up and in the brand that gave him his greatest successes. I am convinced that he will fight so that this union continues the path of triumphs that exists to date.